LinkedIn Premium/Sales Navigator fundamentals

1. Selecting a plan: Premium Business provides unlimited people search and a limited number of InMail credits each month. Sales Navigator Core adds advanced search filters (industry, job function, company size, seniority), more search results and additional InMail credits. Upgrading gives you access to features like lead lists and account insights that help you find and prioritise the right people.

2. Building your list: Use Sales Navigator’s filters to narrow down your ideal customer profile by geography, role, industry and company size. Save searches and leads to keep them organised; this curated list will be the starting point for your automated outreach.

3. Using InMail wisely: InMail allows you to message members outside your network. Use it for high‑value prospects you cannot reach via standard connection requests. When someone replies, your credit is replenished, so focus on crafting compelling messages that elicit responses.

Connecting Dux‑Soup

1. Installing the extension: Dux‑Soup is a browser extension that integrates with your LinkedIn or Sales Navigator account. After installation, connect it to your profile and grant it permission to read lists and send messages.

2. Creating campaigns: Define a campaign by selecting a saved lead list. Write connection invites and follow‑up messages that include variables like the recipient’s name, company or job title. Build separate templates for each persona so the messaging speaks directly to their role and challenges. Consider creating two or three versions of each message to test which one yields better responses.

3. Adjusting delays: Set custom delays between actions—such as waiting a few days after a connection request before sending a follow‑up message. This drip functionality ensures that prospects aren’t overwhelmed and that your outreach feels natural.

4. Enrolment rules: When someone accepts your invitation or replies, Dux‑Soup automatically stops further automated messages. Configure rules to send the contact information to your CRM or email for manual follow‑up.

5. Safety considerations: Because the extension operates on your own LinkedIn session, it preserves your account history and reduces risk. Adhere to LinkedIn’s daily invitation limits to avoid account restrictions.

Exporting to HubSpot CRM

1. Integrating Dux‑Soup with HubSpot: Use Dux‑Soup’s “Integrations” menu to connect to HubSpot. Authorise access so Dux‑Soup can create or update contacts and deals in your CRM.

2. Lead hand‑off: For each prospect that replies or clicks a link, configure Dux‑Soup to create a new contact in HubSpot with properties like name, LinkedIn URL and campaign source. Assign them to a pipeline stage (e.g., “Connected”) so your team can take over.