Understanding drip campaigns
Drip campaigns send a series of prewritten messages at scheduled intervals. They work because they allow you to deliver relevant information at the right time in the buyer’s journey, rather than flooding someone with everything at once. Typical drip sequences include welcome series for new contacts, educational sequences for nurturing leads, reminders for abandoned purchases and re‑engagement sequences for dormant contacts. Benefits include saving time through automation, keeping your brand top‑of‑mind, and guiding recipients toward a call to action.
Setting up Dux‑Soup drip campaigns
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Plan your flow: Outline a sequence of messages (e.g., connection request → follow‑up thanking them for connecting → resource share). For inspiration, refer to the types of sequences above.
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Segmentation: Segment your audience based on persona, industry or stage (e.g., top‑of‑funnel vs. warm leads). Use conditional logic to decide when to send the next message depending on user actions.
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Create messages: Write concise messages tailored to each persona. Avoid long sales pitches; focus on the recipient’s interests by sharing insights, relevant case studies or offering a brief call. Test different subject lines and wording to see which approach resonates best.
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Set delays: Use Dux‑Soup’s custom delays to space out messages over days or weeks. This respects recipients’ time and mirrors micro‑learning’s emphasis on spacing content.
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Monitor and optimise: Analyse open and response rates. Adjust subject lines, send times and content based on performance. Combining email and LinkedIn messages can increase engagement compared with relying on a single channel.
Why drips succeed
Drip campaigns save time by automating repetitive outreach. They nurture leads with relevant content at key moments, align your communication with buyer intent and build trust over time. They are particularly effective on LinkedIn because connection requests and follow‑ups can be spaced out, warming prospects before you invite them to a conversation.